Company Overview
Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. They combine strategy, creative, and data-driven execution to help universities and organizations achieve measurable growth in enrollments, applications, inquiries, and awareness.
Your Role
As Technical SEO Lead, you'll be the technical SEO expert across a portfolio of higher education partner accounts. Your work improves their visibility in traditional search, answer engines, and generative AI search.
The role has two sides. The first is technical SEO: you find the issues that affect rankings and traffic, write specs developers can act on, and follow through until fixes are live. The second is building Claude-based tools and workflows that reduce manual work in audits, reporting, QA, and content production. That way the team spends its time editing and reviewing rather than starting from scratch.
You'll work alongside the SEO Lead and support the Executive Director of SEO.
You'll
Lead technical SEO across client accounts
Run technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken links
Prioritize issues by impact and effort, and defend those calls
Write dev-ready specs for web developers and client teams, then follow through until fixes are released and verified
Handle light WordPress implementation yourself: titles, meta descriptions, plugin-level redirects, and schema through tools like Yoast or Rank Math
Monitor Google Search Console and GA4 to catch drops, errors, and indexing problems before clients do
Own technical readiness for AI search (AEO/GEO): crawler access, structured data, entity optimization, and content structure that LLM-driven search can parse and cite
Build the systems that scale the SEO service
Design and build Claude-based tools, agents, and workflows for technical audits, issue prioritization, reporting, and QA
Build content production systems that convert briefs, client rules, and optimization targets into near-publish-ready drafts
Translate team standards (writing rules, client guidelines, audit checklists) into reusable systems the whole team can run
Connect Search Console, GA4, crawl exports, and Ahrefs/Semrush into workflows that surface what needs attention
Document each system, train the team on it, and measure whether it saves time or improves results, retiring the ones that don't
Support the team and client success
Act as the team's go-to resource on technical questions
Join client calls when a deep technical topic needs expert explanation, with the SEO Lead leading the conversation
Evaluate emerging search technologies and recommend new tools, processes, and workflows
You Bring
5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at once
A track record of uncovering the highest-impact issues on a site, prioritizing them, and getting them fixed. We care more about your judgment than the length of your checklist.
Deep hands-on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush
Strong working knowledge of WordPress: how themes, plugins, redirects, and schema work, and enough to spec fixes precisely even when you're not the one building them
Advanced, hands-on experience with Claude, including building agents and AI-assisted workflows that other people use in real work
Clear written communication. You can write a spec a developer can act on and a recommendation a client can understand.
Comfort owning outcomes across many accounts at once without waiting to be told what's next
Bonus Points
Experience with the Claude API or other APIs, or basic scripting in Python or JavaScript
Experience with AI search visibility (AEO/GEO) and how LLM-driven search finds and cites content
Experience with log file analysis, JavaScript SEO, or large-scale site migrations
Familiarity with Grammarly, Asana, or similar tools used across content and delivery teams
Experience in higher education or enrollment marketing
What's Offered
Fully remote work
Compensation based on experience; share your target range
A portfolio of higher education partner accounts with different sites and technical setups
Hands-on work in SEO, AEO, and GEO as AI search changes how students find schools
Direct influence on how the agency's SEO service runs, through the systems you build and document
Interview Process
1️⃣ Application Review: resume and SEO experience
2️⃣ Intro Call: background, technical expertise, and client experience
3️⃣ Hiring Manager Interview: SEO strategy, technical knowledge, and analytics
4️⃣ Team Interview: collaboration, communication, and problem-solving approach
5️⃣ Offer Stage: final discussions and onboarding
